Retail Roundup – April 2024

Aperol and Campari Spritz Activation in Waitrose

Providing on the ground insights from retailer-led events and brand-specific campaigns, to sales promotions and experiential activity.

It’s not often that the world of grocery retail is quiet, but April saw a lull particularly in store. This was perhaps down to an early Easter leaving a gap in the retail calendar.

The quiet month presented Cadbury with a huge opportunity to elevate their 200-year anniversary celebration with a groundbreaking complete power aisle takeover at Sainsbury’s.

Meanwhile, Tesco persisted in their deployment of digital media within stores, while we took pride in witnessing the debut of the Spritz GE, a design we meticulously crafted, gracing the shelves of Waitrose. Its introduction, perfectly timed to coincide with the onset of favourable weather conditions.

We noticed a continued disconnect between retailers in store and digital activity. Asda’s playful social campaign to attract Gen Z worked brilliantly online, yet there remained untapped potential with a failure to extend the playful language into store, particularly in what was a quieter month.

Want to receive these straight into your inbox? Click here and sign up to our news.

Post Tags: Retail Roundup

Retail Roundup – March 2024

Asda claimed to be the 'Home of Easter', but in our opinion their execution fell slightly short compared to the competition - both in terms of creative and comms visibility. Cadbury's Creme Egg, on the other hand, stole the spotlight...
Read More

Retail Roundup – February 2024

This month we delved deeper into the world of convenience retail. The convenience channel provided us with far more mission-based comms than we see in grocery multiples.
Read More

Retail Roundup – January 2024

Events were very much flavour of the month, ranging from Pet and Home, through to Baby & Toddler, Pancake Day, Valentines Day, Ramadan, Lunar New Year and even a Great Savings event. Amidst so many options, some might say it was a touch overwhelming for shoppers with the sheer volume of offerings.
Read More