Retail Roundup – January 2024

Providing on the ground insights from retailer-led events and brand-specific campaigns, to sales promotions and experiential activity.

As we reflect on the beginning of another year, we observed the major multiple grocers teeming with a dynamic mix of promotional activity.

Events were very much flavour of the month, ranging from Pet and Home, through to Baby & Toddler, Pancake Day, Valentines Day, Ramadan, Lunar New Year and even a Great Savings event. Amidst so many options, some might say it was a touch overwhelming for shoppers with the sheer volume of offerings.

Of course, no January is complete without the obligatory Aldi & Lidl price match battles and the enduring value emphasis featuring heavily throughout their non-event retailer communications.

From a brand perspective, it was great to see an underrepresented category shine. Frozen products experienced a notable increase in activity across a variety of brands and retailers.

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