Retail Roundup – May 2024

Providing on the ground insights from retailer-led events and brand-specific campaigns, to sales promotions and experiential activity.

May saw a surge in the use of floor stickers and hanging signage, highlighted by some impressive full-aisle takeovers. Persil’s particularly grabbed our attention.

With Summer approaching, both retailer and brand creative executions became brighter, with a significant focus on summer drinks, cocktails and spritz.

Sports-themed promotions appeared in many stores, supporting events like the Euros and the Olympics. Asda mirrored this trend online.

The ongoing disconnect between in-store and online shopping experiences was evident again this month, with the exception of Asda. Additionally, Sainsbury’s announced a 5-year partnership with Microsoft to use AI for enhancing both in-store and online shopping. We’re excited to see how this partnership evolves.

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Aperol and Campari Spritz Activation in Waitrose

Retail Roundup – April 2024

We took pride in witnessing the debut of the Spritz GE, a design we meticulously crafted, gracing the shelves of Waitrose. Its introduction, perfectly timed to coincide with the onset of favourable weather conditions.
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Retail Roundup – March 2024

Asda claimed to be the 'Home of Easter', but in our opinion their execution fell slightly short compared to the competition - both in terms of creative and comms visibility. Cadbury's Creme Egg, on the other hand, stole the spotlight...
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Retail Roundup – February 2024

This month we delved deeper into the world of convenience retail. The convenience channel provided us with far more mission-based comms than we see in grocery multiples.
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