Retail Roundup Report – August ’22

Welcome to the August Retail Roundup.

From retailer-led events and brand-specific campaigns to sales promotions and experiential activity; both online and in-store. We’ll cover them all in our reports!

August has seen a resurgence in promotions and loyalty-based activity as retailers and brands begin the fight to retain customers as we start to navigate the cost-of-living crisis. Meanwhile, confectionery brands make a last bid for off shelf space before Grocery Multiples push ahead with HFSS rules.

This edition takes a closer look at DIY retail but also features a variety of Grocery and High Street retailers.

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Aperol and Campari Spritz Activation in Waitrose

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We took pride in witnessing the debut of the Spritz GE, a design we meticulously crafted, gracing the shelves of Waitrose. Its introduction, perfectly timed to coincide with the onset of favourable weather conditions.
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Asda claimed to be the 'Home of Easter', but in our opinion their execution fell slightly short compared to the competition - both in terms of creative and comms visibility. Cadbury's Creme Egg, on the other hand, stole the spotlight...
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