Providing on the ground insights from retailer-led events and brand-specific campaigns, to sales promotions and experiential activity.
August brought a diverse range of activities across the grocery retailers. To provide a quick overview, we observed various initiatives related to the Barbie Movie, Back To School/University, a celebrity collaboration in cooking mixes, confectionery-branded displays, and even the first Christmas point-of-sale materials.
The Beers, Wines & Spirits category again led the way, although we saw some ambient grocery brands closely following suit, taking full advantage of the leniency we are seeing from the major retailers in terms of branded activity.
Value added promotions continued to play a significant role in-store. We also saw the first sampling activity for some time, courtesy of Belvita.
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