Retail Roundup Report – August ’23

Providing on the ground insights from retailer-led events and brand-specific campaigns, to sales promotions and experiential activity.

August brought a diverse range of activities across the grocery retailers. To provide a quick overview, we observed various initiatives related to the Barbie Movie, Back To School/University, a celebrity collaboration in cooking mixes, confectionery-branded displays, and even the first Christmas point-of-sale materials.

The Beers, Wines & Spirits category again led the way, although we saw some ambient grocery brands closely following suit, taking full advantage of the leniency we are seeing from the major retailers in terms of branded activity.

Value added promotions continued to play a significant role in-store. We also saw the first sampling activity for some time, courtesy of Belvita.

Want to receive these straight into your inbox? Click here and sign up to our news.

Post Tags: Retail Roundup

Retail Roundup – March 2024

Asda claimed to be the 'Home of Easter', but in our opinion their execution fell slightly short compared to the competition - both in terms of creative and comms visibility. Cadbury's Creme Egg, on the other hand, stole the spotlight...
Read More

Retail Roundup – February 2024

This month we delved deeper into the world of convenience retail. The convenience channel provided us with far more mission-based comms than we see in grocery multiples.
Read More

Retail Roundup – January 2024

Events were very much flavour of the month, ranging from Pet and Home, through to Baby & Toddler, Pancake Day, Valentines Day, Ramadan, Lunar New Year and even a Great Savings event. Amidst so many options, some might say it was a touch overwhelming for shoppers with the sheer volume of offerings.
Read More