Providing on the ground insights from retailer-led events and brand-specific campaigns, to sales promotions and experiential activity.
A little later than normal this month as we waited to incorporate a section discovering how the retail industry celebrated the King’s Coronation.
We saw numerous brands and retailers wholeheartedly embrace the celebratory spirit of the nation, engaging in a variety of online and in-store activities, both grand and intimate in scale.
Beyond the coronation festivities, Sainsbury’s launched Nectar prices, and multiple groceries introduced dedicated gardening sections. Events remained a crucial element of the retail calendar, and we witnessed
the emergence of innovative and visually captivating branded displays in stores.
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