Providing on the ground insights from retailer-led events and brand-specific campaigns, to sales promotions and experiential activity.
Who doesn’t LOVE retailer events? Well, if you do, February was the month for you. From Valentine’s Day, to Ramadan and then on to Easter, event-based comms stole the show in the grocery multiples. Value continued to play high on the agenda and Spring started to kick in with gardening products beginning to feature.
It was a very quiet month in the discounters, with only B&M having any activity worthy of note, in store.
Digitally things were also a little quiet in grocery this month, although we saw greater activity in the digital space than physical, for the discounters.
Want to receive these straight into your inbox? Click here and sign up to our news.