Providing on the ground insights from retailer-led events and brand-specific campaigns, to sales promotions and experiential activity.
2023 kicks off at a relentless pace. Consumers are further tightening their purse strings forcing the world of retail to work even harder.
Events have begun to pop up everywhere! Pancake Day and Valentine’s Day have started appearing in store, and Easter showed up before the last chime of Big Ben hit midnight on 1st January.
We also take a dive into the online world to see what messages shoppers are receiving from key retailers, as well as taking a trip to the southern hemisphere to see what brands in South Africa are doing (thanks Emily)!
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