Providing on the ground insights from retailer-led events and brand-specific campaigns, to sales promotions and experiential activity.
Many retailers experienced a lull in July, and as summer promotions gradually faded, it ironically mirrored the washout weather.
The Back-to-School campaigns began to make their mark, notably among the major players.
The Beers, Wines & Spirits category was the leader this month, dominating the in-store experience across all stores. Their commitment was evident with significant investments in both off and on-shelf displays.
In tandem, there was a notable surge in branded on-pack and value-added promotions. Brands are clearly ramping up efforts to captivate shoppers and secure their spending in an increasingly competitive economic environment.
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