Providing on the ground insights from retailer-led events and brand-specific campaigns, to sales promotions and experiential activity.
Father’s Day dominated the earlier part of the month and featured across all major grocery retailers both online and in-store. Sainsbury’s again stole the show with their approach to the event, having strong retailer comms and allowing brands to show their creativity within the event.
Morrisons dedicated their power aisle to the charity partnership they have with Together for Short Lives, highlighting donations for every product purchased in the aisle. We were a touch surprised to see quite muted activity for Pride Month and Eid al-Adha, with only a couple of retailers having any focus or branded displays in store.
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