Providing on the ground insights from retailer-led events and brand-specific campaigns, to sales promotions and experiential activity.
As the clocks changed and we welcomed the lighter evenings, we took a closer look at the world of grocery and convenience retailing in-store and online.
As expected, Easter and Mother’s Day featured heavily from a retailer perspective. We also noticed a resurgence in on-pack and off-pack sales promotions. As brands continue to battle for shopper spend amid the cost-of-living crisis, are we seeing sales promotions move up the agenda as a value-added tactic to entice shoppers?
In the digital sphere, Mother’s Day took centre stage, along with tips for reducing food waste and cause-related activities across the major grocery multiples.
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