Retail Roundup Report – March ’23

Providing on the ground insights from retailer-led events and brand-specific campaigns, to sales promotions and experiential activity.

As the clocks changed and we welcomed the lighter evenings, we took a closer look at the world of grocery and convenience retailing in-store and online.

As expected, Easter and Mother’s Day featured heavily from a retailer perspective. We also noticed a resurgence in on-pack and off-pack sales promotions. As brands continue to battle for shopper spend amid the cost-of-living crisis, are we seeing sales promotions move up the agenda as a value-added tactic to entice shoppers?

In the digital sphere, Mother’s Day took centre stage, along with tips for reducing food waste and cause-related activities across the major grocery multiples.

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Retail Roundup Report – January ’23

Alongside our usual UK tour, we also take a dive into the online world to see what messages shoppers are receiving from key retailers, as well as taking a trip to the southern hemisphere to see what brands in South Africa are doing (thanks Emily)!
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