Retail Roundup Report – May ’23

Providing on the ground insights from retailer-led events and brand-specific campaigns, to sales promotions and experiential activity.

May was a quieter month after the King’s Coronation instore celebrations and this was despite the big 4 grocery retailers starting their promotional push for Summer.

Father’s Day event POS started to trickle into stores and outdoor living / garden activations featured across all store groups but beer, wines and spirits as a category stole the show!

Last month also saw Morrisons follow the other major players by introducing their revamped customer rewards scheme. We’ll wait to see how their shoppers react over the next few months.

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