Providing on the ground insights from retailer-led events and brand-specific campaigns, to sales promotions and experiential activity.
Halloween and Diwali took centre stage this month, both in store and online, in a welcome departure from last year when both events had a considerably muted presence in the major multiples.
We continued to see a notable uptick in branded activity across the top 5 grocers, although Morrisons are still playing catch up in terms of in store theatre when compared to their competitors.
Predictably, confectionery and sweet treat brands prominently featured throughout October. In addition, we saw activity across a variety of categories including Pet, BWS, Home and Food, all adding to the engaging shopping experience we encountered this month.
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