Providing on the ground insights from retailer-led events and brand-specific campaigns, to sales promotions and experiential activity.
Asda really raised their game this month with lots of brand activity in store and a very impressive revamp to the toy category. It was nice to finally see a toy aisle full of excitement and vibrancy.
We saw a mix of event-based POS in different stores, ranging from Diwali, to Halloween and even the first serious nod to Christmas.
Charity based activity rose to prominence across a variety of brands and retailers, with either a pence per pack or meal donation mechanic.
There was a noticeable disconnect with online and in store activity, except for Morrisons, with Halloween and Waitrose with their new Japanese inspired range of ready meals.
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