Our Wisdom

Our Wisdom

Share in our latest launches or be inspired by our insights into new trends within Travel Retail, Digital, and Shopper Marketing sectors.

Nipperkin Report Volume.2

Welcome to the latest edition of the Nipperkin Report, where we slice through the noise to bring you the essence of what’s shaping the luxury market today… and what’s set to define it tomorrow.
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Retail Roundup – May 2024

With Summer approaching, both retailer and brand creative executions became brighter, with a significant focus on summer drinks, cocktails and spritz.
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Retail Roundup – April 2024

We took pride in witnessing the debut of the Spritz GE, a design we meticulously crafted, gracing the shelves of Waitrose. Its introduction, perfectly timed to coincide with the onset of favourable weather conditions.
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Retail Roundup – March 2024

Asda claimed to be the 'Home of Easter', but in our opinion their execution fell slightly short compared to the competition - both in terms of creative and comms visibility. Cadbury's Creme Egg, on the other hand, stole the spotlight...
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Retail Roundup – February 2024

This month we delved deeper into the world of convenience retail. The convenience channel provided us with far more mission-based comms than we see in grocery multiples.
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Retail Roundup – January 2024

Events were very much flavour of the month, ranging from Pet and Home, through to Baby & Toddler, Pancake Day, Valentines Day, Ramadan, Lunar New Year and even a Great Savings event. Amidst so many options, some might say it was a touch overwhelming for shoppers with the sheer volume of offerings.
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Nipperkin Report Volume.1

Small but perfectly formed measures of analysis! The first volume of the Nipperkin Report contains our perspectives and actionable pointers surrounding five of the biggest topics currently on the lips of those within the spirits sector.
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Retail Roundup 2023 – A year in review

It’s been our pleasure to seize this opportunity to highlight the very best of the best in this Annual Review; brought to you by a panel of our own retail experts, celebrating the gems we uncovered during 2023.
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