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Human truths that unlock creative solutions to sell brands.
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How to grow a category by making it bloom
As a result of 2020 lockdowns, Evergreen and Homebase were perfectly positioned to capitalise on the growing number of green-fingered customers looking to improve their backyards, lawns and flower beds.
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How to infuse curiosity into experiential marketing campaigns
In a saturated gin market, Hendrick’s retains a significant point of difference and market share with its ‘Cabinet of Curiosities’ collection of limited edition and global travel retail (GTR) exclusive gins.
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How to launch a loyalty and rewards programme with a difference
Shell wanted to phase out its points-based UK customer loyalty scheme, Shell Driver’s Club, and relaunch it as Shell Go+: an app-based loyalty programme that rewards customers for every visit.
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How to drive positive change via core values and brand communications
With Jamie Oliver on board, steering the refresh of food options, our jobs were to drive awareness of the new Jamie Oliver deli by Shell offering and deliver sales by getting motorists to reappraise service station food.
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How to go ‘Father’ by educating and convert gifting shoppers
Glenfiddich wanted to bring a taste of their single malt to a new audience of Father’s Day gift-givers, who had no experience or knowledge of whisky.
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How to Grant a strategic omnichannel proposition
The global pandemic brought travel and travel retail to an abrupt standstill. With growing uncertainty around what travellers’ behaviour would look like post-Covid, William Grant & Sons needed an omnichannel strategy to help understand, navigate and capitalise on the new, uncharted territories within the world of global travel retail (GTR).
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