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Retail Roundup – March 2024

Asda claimed to be the 'Home of Easter', but in our opinion their execution fell slightly short compared to the competition - both in terms of creative and comms visibility. Cadbury's Creme Egg, on the other hand, stole the spotlight...
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Retail Roundup – February 2024

This month we delved deeper into the world of convenience retail. The convenience channel provided us with far more mission-based comms than we see in grocery multiples.
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Retail Roundup – January 2024

Events were very much flavour of the month, ranging from Pet and Home, through to Baby & Toddler, Pancake Day, Valentines Day, Ramadan, Lunar New Year and even a Great Savings event. Amidst so many options, some might say it was a touch overwhelming for shoppers with the sheer volume of offerings.
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