Tag: Retail Roundup

Providing on the ground insights from retailer-led events and brand-specific campaigns, to sales promotions and experiential activity.

August brought a diverse range of activities across the grocery retailers. To provide a quick overview, we observed various initiatives related to the Barbie Movie, Back To School/University, a celebrity collaboration in cooking mixes, confectionery-branded displays, and even the first Christmas point-of-sale materials.

The Beers, Wines & Spirits category again led the way, although we saw some ambient grocery brands closely following suit, taking full advantage of the leniency we are seeing from the major retailers in terms of branded activity.

Value added promotions continued to play a significant role in-store. We also saw the first sampling activity for some time, courtesy of Belvita.

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Providing on the ground insights from retailer-led events and brand-specific campaigns, to sales promotions and experiential activity.

Many retailers experienced a lull in July, and as summer promotions gradually faded, it ironically mirrored the washout weather.

The Back-to-School campaigns began to make their mark, notably among the major players.

The Beers, Wines & Spirits category was the leader this month, dominating the in-store experience across all stores. Their commitment was evident with significant investments in both off and on-shelf displays.

In tandem, there was a notable surge in branded on-pack and value-added promotions. Brands are clearly ramping up efforts to captivate shoppers and secure their spending in an increasingly competitive economic environment.

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Providing on the ground insights from retailer-led events and brand-specific campaigns, to sales promotions and experiential activity.

Father’s Day dominated the earlier part of the month and featured across all major grocery retailers both online and in-store. Sainsbury’s again stole the show with their approach to the event, having strong retailer comms and allowing brands to show their creativity within the event.

Morrisons dedicated their power aisle to the charity partnership they have with Together for Short Lives, highlighting donations for every product purchased in the aisle. We were a touch surprised to see quite muted activity for Pride Month and Eid al-Adha, with only a couple of retailers having any focus or branded displays in store.

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Providing on the ground insights from retailer-led events and brand-specific campaigns, to sales promotions and experiential activity.

May was a quieter month after the King’s Coronation instore celebrations and this was despite the big 4 grocery retailers starting their promotional push for Summer.

Father’s Day event POS started to trickle into stores and outdoor living / garden activations featured across all store groups but beer, wines and spirits as a category stole the show!

Last month also saw Morrisons follow the other major players by introducing their revamped customer rewards scheme. We’ll wait to see how their shoppers react over the next few months.

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Providing on the ground insights from retailer-led events and brand-specific campaigns, to sales promotions and experiential activity.

A little later than normal this month as we waited to incorporate a section discovering how the retail industry celebrated the King’s Coronation.

We saw numerous brands and retailers wholeheartedly embrace the celebratory spirit of the nation, engaging in a variety of online and in-store activities, both grand and intimate in scale.

Beyond the coronation festivities, Sainsbury’s launched Nectar prices, and multiple groceries introduced dedicated gardening sections. Events remained a crucial element of the retail calendar, and we witnessed
the emergence of innovative and visually captivating branded displays in stores.

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Providing on the ground insights from retailer-led events and brand-specific campaigns, to sales promotions and experiential activity.

As the clocks changed and we welcomed the lighter evenings, we took a closer look at the world of grocery and convenience retailing in-store and online.

As expected, Easter and Mother’s Day featured heavily from a retailer perspective. We also noticed a resurgence in on-pack and off-pack sales promotions. As brands continue to battle for shopper spend amid the cost-of-living crisis, are we seeing sales promotions move up the agenda as a value-added tactic to entice shoppers?

In the digital sphere, Mother’s Day took centre stage, along with tips for reducing food waste and cause-related activities across the major grocery multiples.

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Providing on the ground insights from retailer-led events and brand-specific campaigns, to sales promotions and experiential activity.

Who doesn’t LOVE retailer events? Well, if you do, February was the month for you. From Valentine’s Day, to Ramadan and then on to Easter, event-based comms stole the show in the grocery multiples. Value continued to play high on the agenda and Spring started to kick in with gardening products beginning to feature.

It was a very quiet month in the discounters, with only B&M having any activity worthy of note, in store.

Digitally things were also a little quiet in grocery this month, although we saw greater activity in the digital space than physical, for the discounters.

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Providing on the ground insights from retailer-led events and brand-specific campaigns, to sales promotions and experiential activity.

2023 kicks off at a relentless pace. Consumers are further tightening their purse strings forcing the world of retail to work even harder.

Events have begun to pop up everywhere! Pancake Day and Valentine’s Day have started appearing in store, and Easter showed up before the last chime of Big Ben hit midnight on 1st January.

We also take a dive into the online world to see what messages shoppers are receiving from key retailers, as well as taking a trip to the southern hemisphere to see what brands in South Africa are doing (thanks Emily)!

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Christmas ’22 celebrations are now a twinkling memory.

The decs are packed away, the lights are down and many brands have already kickstarted planning for Christmas 2023. So like the Ghosts of Christmas Past, we wanted to take you back to our tours of the December stores, revisiting how things looked from a retail perspective.

The holiday blues were setting in even before the festivities had begun, as 58% of British shoppers had reported being worried about the cost of Christmas. Unsurprisingly, value therefore became a big theme, as retailers and brands offered solutions to help their customers navigate the crisis.

Our review looks at how the retailers fared and discover if we had the penny-pinching Christmas that was predicted…

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