Omnichannel Strategy

Reaching shoppers beyond the store

Everyone knows technology is driving huge changes in shopper behaviour. Very few understand the nuances and complexities of omnichannel and multichannel shopper marketing. Meanwhile, the gap between search terms and aisle ends remains unfathomable for many.

Deliver more effective marketing

We know how shoppers navigate the internet, how online activation influences in-store purchase decisions, and how online and in-store can seamlessly integrate to deliver more effective marketing, resulting in sales.

Our omnichannel services

Omnichannel strategy / Online and offline integration / Seamless integration / Digital marketing / Digital strategy / Social media strategy / Influencer strategy / Social commerce / Programmatics

How to Grant a strategic omnichannel proposition

The global pandemic brought travel and travel retail to an abrupt standstill. With growing uncertainty around what travellers’ behaviour would look like post-Covid, William Grant & Sons needed an omnichannel strategy to help understand, navigate and capitalise on the new, uncharted territories within the world of global travel retail (GTR).